Intake & audits
What are your business objectives? Who are your customers? What's working well now and what needs improving? We'll dive deep to understand your goals and audit your marketing assets, from website to automation systems and everything in between.
Personas + journey mapping
Gone are the days of interruptive ads and one-size-fits all messaging —Customers demand content on their own terms. We'll develop buyer personas and map out every touchpoint across the decision-making journey, from search engine to shopping cart.
Content planning and KPIs
From Snapchat to Spotify, the way we consume content has atomized. Micro-moments across a multitude of screens make planning all the more critical. We'll brainstorm and prepare content that resonates while putting processes and KPIs in place to ensure your continued success.
Measurement & optimization
Data is king — what good is content without knowing its effectiveness? No piece of content will be published without a clear goal and associated success metric. We'll actively monitor the data to experiment and optimize. At long last, your marketing reports will be actionable roadmaps.